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BOOK OF THE MONTH
ASTERIX AND THE CHARIOT RACE 37
Jean-Yves Ferri
499

Asterix and the Chariot Race: the title of the...(+)

Author Spotlight
John Grisham as a child dreamed of being a professional baseball player. After graduating from law school ...(+)
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The Tipping Point
Malcolm Gladwell

Classification : Business, Management & Economics
Pub Date : Feb 14, 2002
Imprint : Abacus
Page Extent : 288
Binding : PB
ISBN : 9780349113463
Price : 299
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About the book
Brilliant analysis of how social problems develop - the recent UK fuel crisis, for example: how do you go from a few tractors outside depots to a country at standstill? This book explains how and why
One of the fastest-selling hardbacks on the list since publication
'That now-famous book that everybody is reading' according to Bill Clinton in a White House press conference in June 2000
THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time and if we want to understand how to confront and solve them we have to understand what those 'Tipping Points' are. In this revolutionary new study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company.>
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Malcolm Gladwell
Malcolm Gladwell is a writer for the NEW YORKER. This is his first book
Books by Malcolm Gladwell
The Tipping Point (PB)
The Tipping Point (PB)