0 items
Login Password New user?  
Search Advanced Search Wishlist      
Home    Business, Management & Economics    Santro: The Car That Built A Company  
CATEGORIES
FICTION
  +  Anthology
  +  General & Literary Fiction
  +  Graphic Novels & Comics
  +  Historical Fiction
  +  Horror
  +  Paranormal Romance
  +  Romance
  +  Sff (science Fiction & Fantasy)
  +  Short Stories
  +  Thriller, Crime & Mystery
  +  Women's Commercial & Chick-lit
  +  Others
NON-FICTION
  +  Activity Book
  +  Antiques And Collectables
  +  Architecture
  +  Art & Design
  +  Astrology & Occult
  +  Biography & Memoir
  +  Business, Management & Economics
  +  Communication Studies
  +  Controversial Knowledge & Mysteries
  +  Cookbook
  +  Cookery, Food & Drink
  +  Creative Writing
  +  Cultural Studies
  +  Diy & Craft
  +  Education
  +  Family & Relationships
  +  Fashion
  +  Film, Theatre & Tv
  +  Gardens & Gardening
  +  Gender And Ethnic Studies
  +  General Non-fiction
  +  Gift & Novelty
  +  Health, Diet & Fitness
  +  History
  +  Hobbies
  +  Humour
  +  It & Computers
  +  Journalism
  +  Language
  +  Law
  +  Literature & Criticism
  +  Medicine
  +  Military History
  +  Military Studies
  +  Mind Body Spirit
  +  Music
  +  Natural History, Environment & Conservation
  +  New Age & Mbs
  +  Parenting & Childcare
  +  Pets & Animal World
  +  Photography
  +  Poetry
  +  Politics & Current Affairs
  +  Popular Science
  +  Prose
  +  Psychology
  +  Reference
  +  Religion & Philosophy
  +  Sciences
  +  Self-help
  +  Social Sciences
  +  Sociology
  +  Sports & Leisure
  +  Travel & Adventure
  +  True Crime
  +  War
  +  Women's Studies
  +  Others
CLASSICS
  +  All Ages
  +  Anthology
  +  Drama And Screenplays
  +  Fiction
  +  Poetry
  +  Prose
  +  Others
CHILDREN'S AND YA FICTION
  +  Adventure Stories
  +  Animal Stories
  +  Anthology
  +  Baby & Toddler
  +  Classics
  +  General & Literary Fiction
  +  Graphic Novels & Comics
  +  Historical Fiction
  +  Hobbies And Pastimes
  +  Horror
  +  Paranormal Romance
  +  Romance
  +  School Stories
  +  Sff (science Fiction & Fantasy)
  +  Short Stories
  +  Sporting Stories
  +  Thriller, Crime & Mystery
  +  Women's Commercial & Chick-lit
  +  Others
CHILDRENS AND YA NON-FICTION
  +  Anthology
  +  Art & Craft
  +  Biography & Memoir
  +  Business , Management & Economics
  +  Hobbies And Pastimes
  +  Reference
  +  Religion & Philosophy
  +  Sciences
  +  Sports & Leisure
  +  Others
0-5 YEARS
5-7 YEARS
7-9 YEARS
9-11 YEARS
12+ YEARS
Others
BOOK OF THE MONTH
ASTERIX AND THE CHARIOT RACE 37
Jean-Yves Ferri
499

Asterix and the Chariot Race: the title of the...(+)

Author Spotlight
John Grisham as a child dreamed of being a professional baseball player. After graduating from law school ...(+)
  John Grisham  
 
 
 
Santro: The Car that Built a Company
B.V.R. Subbu

Classification : Business, Management & Economics
Pub Date : Oct 15, 2017
Imprint : Hachette India
Page Extent : 316
Binding : HB
ISBN : 9789351952084
Price : 599
Add to wishlist
Out of stock

About the book

There's no business like the car business!'

Within months of its launch in late 1998, with every well-known global automobile brand jockeying for a foothold in a small-car market almost monopolized by Maruti Udyog, Hyundai Motor India's debut production, the Santro, emerged as a force to reckon with.

The first car to be conceptualized and designed for – and then developed and manufactured in – India, the 'Sunshine Car' outshone its competition in every sphere, winning awards and setting standards in technology, quality and trust that are yet to be achieved by any other small car in the Indian market. Over a period of sixteen years it set the record for the quickest small car brand to go from zero to a million units sold, achieved profitability for Hyundai at unprecedented speed and made an impressive global impact as a 'made in India' automobile in markets as diverse as Algeria and Zimbabwe, Western Europe and North America.

In Santro: The Car that Built a Company, B.V.R. Subbu, who spearheaded much of this success, reveals the hitherto untold story of how this small car made such a big impact and firmly established a relatively unknown Korean car manufacturer as a market leader in the Indian automobile industry. Vivid anecdotes detail the thrills and challenges of introducing a new product in a new market; the canny business decisions that overthrew the competition; the unforgettable marketing campaign with Shah Rukh Khan that made the car the household name it became and the high-stakes power battles and everyday drama that characterize corporate India.

A story about a car-like-no-other, B.V.R. Subbu's narrative is by turns revelatory, insightful and thoroughly entertaining. If there's one business book you read this year – let it be this one.


Read Review   Want to write a review?
     
B.V.R. Subbu
B.V.R. Subbu began his career in Tata Motors, where among other things, he led the teams that first conceptualized and then successfully launched the Tata 2213, a truck that metamorphosed the freig...(+)